DPP

Dutch Performance Products (DPP) is an importer and supplier of high-quality products for cars and
bicycles. DPP offers a solution for almost every lubrication or contamination problem. They offer an extensive range of oil, radiator and fuel additives, as well as all types of cleaning products for cars and
bicycles. Brands they supply are Lindemann, Velorest and Cleantle.

20

TACOS

20

Organic Sales

187

Increased CTR

676

SKU’s Managed

The challenges for this project

DPP has been in contact with Channels For You since the end of 2022. The challenge was mainly to grow in sales on Bol.com (a Dutch marketplace) by improving the catalog, growing the conversion rate and making the advertisements run well. We showed this with excellent figures in 2023.

Organic sales have grown by 20 times. The CTR of the main images has improved by 187%, and the TACOS has gone from +20% to <10%. Something to be very proud of. A new challenge in 2024 is to enter Amazon Germany in a phased approach. We will test product group after product group to keep the focus on one point during the launch in order to get the best results.

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Anton Paller - E-Commerce Manager EMEA & APAC at Bona
Josh Roddam - Digital Sales Promotor
Eric Tersteeg - Regional Director of Sales South & West Europe

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