Bona Benelux BV
Bona is a Swedish brand that is specialized in renovating, maintaining & cleaning wooden floors since
1919. Their core business is primarily B2B, but they also have a consumer care product line. In the US, Bona has been an established brand for cleaning and renovating your floor for years. In the EU this is a
different story, but after the success in the US, the EU could not lag behind.
New sales channels
CTR
Conversion
The challenges for this project
Bona Benelux Bv came into contact with Channel For You at the end of 2021. Bona Benelux Bv did not yet focus on direct consumer sales in the Netherlands and Belgium. We have gone live on Bol.com and Amazon.nl since the end of 2021. A good start has been made through these channels and a good launch strategy resulted in good figures. Adjustments have been made to the content, an excellent advertising strategy has been applied and the right keywords have been implemented.
To this day, Bona is still growing on Dutch and Belgian marketplaces. Since the end of 2023 we have also gone live on Praxis, Brico and Blokker. At Bona Benelux Bv it is a matter of continuing to optimize and
grow to become a well known Floor Cleaning Brand in NL.
Channels For You Services
- Onboarding Processes
- Catalog Management
- Listing Optimization
- Advertising Management
- Monthly & Weekly Reporting
- Profit Calculations
- Strategy Formulation
- SEO
- A+ Content
- Infographics
- Brand Store
Ready to be our next
success story?
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