Bona Amazon EU
Bona is a Swedish brand that is specialized in renovating, maintaining & cleaning wooden floors since 1919. Their core business is primarily B2B, but they also have a consumer care product line. In the US, Bona has been an established brand for cleaning and renovating your floor for years. In the EU this is a different story, but after the success in the US, the EU could not lag behind.
New countries in Amazon
Years running the business
Healthy TACOS
The challenges for this project
We successfully launched the Amazon activities for Bona in Germany, the Netherlands, France and Belgium. Meanwhile, we have also supported other countries, such as the UK, in their Amazon processes.
We have a TACOS around 10%. We keep the TACOS for most of our customers around 10% if margins allow it. From our experience, this is a very healthy number to get more incremental sales and for continuous growth every month on a year-on-year basis.
Bona has been a trusted customer of ours for 2 years, we have come a long way in the EU, but the market/online growth is a never-ending story…
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- Brand Store
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